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Ice Shots! The New Alcoholic Ice Cream

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During one of my marketing Courses I was asked to create a product and manage a marketing mix in order to unleash it in theory in the market. My partner and I as icecream lovers created IceShots in a manner that it could almost be real. let me introduce to you IceShots:

 

As summer approaches, people tend to realize additional wants. Swimming equipment, fresh drinks, and colourful clothing are mere examples of what summer drags along. With the need to Hydrate and freshen up, some people hit the resorts for a day under the scorching sun and blue breeze, while others enjoy the nightlife the Lebanese scene is famous to behold. Summer 2012 will witness a blend between the frost of an ice-cream and the serenity of a drink. Circa Company presents its new product line IceShots. IceShots is the first alcoholic ice cream to be produced by any company in the region and it is made exclusively for the Lebanese Market. As an initial step of production Circa will unleash this unique product in six basic flavours which are: Piña Colada, Black Martini, Margarita, Red Wine, Bailey’s Coffee Fantasy, and J.J.’s Shamrock. The flavours range between different types of alcohol where the alcohol is the basic ingredient that emphasizes the ice-cream’s taste. These alcohols include: rum, vodka, wine, tequila, and Irish cream.  With its twist to conventional ice-cream, IceShots will introduce a new trend to refresh and enjoy a hot Lebanese summer.  

 

 

After realizing Iceshots the hard work began whether it was related to creating the promotion, the billboards, or the commercial. After Two over-nights it was time for the presentation. Wearing for the first time to University Heals and A pink dress, walking through the class room with my class mates starring at me was a hard task. Our name was called upon and my partner ad I stood to face the class. I'd say my partner was successful in introducing our product yet she was nervous and her voice was shaky. I stood there waiting for my turn as a stiff block simply staring at her.  When my turn came I was so overwhelmed with the promotion of the product that I was lively and smiling. You could see the excitement on my face and the energy as i explained how the commercial was made. The funniest part was when I mentioned the launch party and my little pink dress helped curtsey in a bow and the class just roared in smiles and laughter. The best moment was when my professor gave us a full grade and said that she enjoyed each and every aspect of the presentation with actually gaining interest in the product. Also, a few classmates shared their commentary encouraging us in actually manufacturing the product well who knows? Maybe IceShots would come to life one day!

 

Hope you like our humble commercial!

 

 

 

 

 

(download)

 

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